WORKSHOP: THE PERFECT MARKETING SOLUTION FOR DA NANG ENTERPRISES

The workshop for SMEs and Startup took place successfully on January 4 th 2018 in Songhan Incubator- the 7 th floor, Da Nang University of Architecture- No 26, Nui

Thành street, Da Nang city. Da Nang is currently potential territory for investors. From the international brands (GongCha, KFC, Burger King…) to national brands (Highland Coffee, Thegioididong.com…) also local ones (Bếp Trang, Ba Mùa…) are attempting to occupy the market, lead to fierce competitions. The enterprises which have abilities will exist; in contrast, amateur business model will be gradually eliminated. In the workshop, Marketing expert who come from Singapore – Michael Minh Do – analyzed the successful factors of some famous brands in Da Nang, as well as showed obsolete business model because of lack of investing in marketing or competitiveness.

After the workshop, you will understand:

1 – Marketing role in the overall strategy, the way the Sales and Marketing work.

2 – Orientation of developing the competitive ability: internal strengthens and

competitive development.

3 – Business characters in Da Nang market and appropriate marketing strategy

solutions.

SPEAKER INFORMATION:

Mr. Michael Minh Do is a expert with 12 years’ marketing stategy in international market such as Singapore, the US, Chinese,… and 5 years in Viet Nam market. He has consulted more than 60 businesses such as Starbucks, GSK, OMG, Panasonic, Microsoft, Sheraton, Unilever, iBasic…